Let’s be honest, I mean really honest… If you’re looking to
shoot one video, commercial, or some other media content to bring in revenue
for your business tomorrow, you’ve already failed. I hear people talking about
new cameras, and getting the latest videos up on their websites and social
media like that’s going to make everything better instantly.
Yes and no. It is better than where you were but it takes
more than that to connect with people. But you have some work to do:
·
You have
to be consistent – this can’t be a “whenever I need money thing.” You can’t
post one thing and expect people to fall in love with you, and just start
throwing money at you. That’s not going to happen.
·
Know who
you’re talking to and what you want to say - this isn’t your 8th
grade art project where you just took your cousins finger paints, and threw
them at a poster board and told the teacher you were inspired by convergence.
There has to be a message that speaks to people.
·
You can’t
be afraid to be different – How do you expect to stand out while being just
like the crowd. Take chances. Aren’t there enough Lemmings in the world?
·
Understand
that you are going to fail – No one jumps on a bike for the first time and
rides in the Tour De France. First, you learn how to ride a bike, which
involves for some of us, tearing down the driveway in the street, almost
getting hit by a car, and nearly killing one of your parents. (Thankfully, they
forgave me) Eventually, you make it around the block. Keep getting back on the
bike until you can ride like a champion.
